Search Engine Marketing
Ads that bring in customers — not just clicks
We build and manage Google Ads campaigns that target the right people, at the right time, with measurable ROI on every rand spent.
The Problem
You're spending on ads but not seeing returns
Running Google Ads without a strategy is like setting money on fire. Bad targeting, weak landing pages, and no conversion tracking mean you're paying for clicks that never turn into customers. Every rand should be accountable.
Our Approach
How we get it done
Research & Strategy
We research your market, competitors, and the keywords your customers are searching. Then build a campaign strategy focused on qualified leads.
Campaign Build
Ad copy, targeting, bid strategy, and landing pages — all built together as a system designed to convert.
Launch & Track
Full conversion tracking from day one. Every call, form submission, and sale is tracked back to the ad that generated it.
Optimise & Report
We continuously test, adjust targeting, and improve performance. Monthly reports show exactly what you're getting for your spend.
What's Included
Everything you need,
nothing you don't
Who This Is For
Built for businesses like yours
Businesses that need leads now, not in 6 months
Companies already running ads but not seeing results
Anyone who wants full transparency on their ad spend
“Optimiz gave us a professional online presence that we didn't have before. The website is simple, clear, and it's helped us generate more consistent enquiries.”
By The Numbers
Common Questions
Frequently asked
It depends on your industry and goals. We'll recommend a starting budget based on your market and scale from there once we see what's working.
Google Ads can generate leads from day one. The first 2–4 weeks are about data collection and optimisation. After that, performance improves consistently.
You control the budget — it's your Google Ads account. We manage everything else: strategy, setup, optimisation, and reporting.
Everything: strategy, campaign setup, ad copy, landing page optimisation, conversion tracking, A/B testing, and monthly reporting.
Free Tool
Your ads are only as good as the page they land on
Run a free audit to check your site's speed, mobile experience, and conversion readiness before spending another rand.
Related Reading
From the blog
Ready to get started?
Tell us about your project and we'll show you what's possible.
Let's talk about your ads